CFP: WWW 2012, Internet Monetization and Incentives Track

Call for Papers: WWW 2012, Internet Monetization and Incentives Track

The Web has become as a major economic phenomenon, acting both as a conduit for traditional endeavourstransactions such as business-to-business and business-to-consumer commerce, and as an arena for a specific variety of other economic activities such as Web advertising, digital payment systems, and bandwidths provisioning. The WWW track on Internet Monetization is a forum for theoretical and applied research related to web-specific economic activities.

The track will be interdisciplinary in nature. Relevant topics include (but are not limited to) :

• Computational advertising: sponsored search, content match, graphical ads delivery, targeting
• Machine learning and data mining applied to auction theory and user modeling in the context of Internet monetization
• Internet auctions, markets, and exchanges
• Economics aspects of online reviews, reputations, and ratings
• Monetizing digital media, user generated content, and the social web
• User-experience design aspects of Web monetization mechanisms
• Web analytics for e-commerce
• Economics of information/digital goods
• Advertising infrastructure: tools, platforms, networks, exchanges, automation, audience intelligence
• Economic approaches to spam/fraud control
• Social and crowdsourcing commerce
• E-commerce issues in cloud computing and and Web apps
• Mobile web advertising and locating-based e-commerce

Important dates

All submission deadlines are at 9:00pm PST.

• November 1st, 2011 Abstracts for papers due
• November 7th, 2011 Papers due
• January 30th, 2012 Paper notifications out
• February 28th, 2012 Camera ready papers due
• April 16th, 2012 Conference begins

All submissions must be formatted according to the ACM SIG Proceedings Template.

Submission can be made at: https://www.easychair.org/account/signin.cgi?conf=www2012

Via SIGIRList.