NIPS 2010 Workshop: Machine Learning in Online ADvertising (MLOAD 2010)
Online advertising, a form of advertising that utilizes the Internet and World Wide Web to deliver marketing messages and attract customers, has seen exponential growth since its inception over 15 years ago, resulting in a $65 billion market worldwide in 2008; it has been pivotal to the success of the World Wide Web. This success has arisen largely from the transformation of the advertising industry from a low-tech, human intensive, "Mad Men" (ref HBO TV Series) way of doing work (that were common place for much of the 20th century and the early days of online advertising) to highly optimized, mathematical, machine learning-centric processes (some of which have been adapted from Wall Street) that form the backbone of many current online advertising systems.
The dramatic growth of online advertising poses great challenges to the machine learning research community and calls for new technologies to be developed. Online advertising is a complex problem, especially from machine learning point of view. It contains multiple parties (i.e., advertisers, users, publishers, and ad platforms such as ad exchanges), which interact with each other harmoniously but exhibit a conflict of interest when it comes to risk and revenue objectives. It is highly dynamic in terms of the rapid change of user information needs, non-stationary bids of advertisers, and the frequent modifications of ads campaigns. It is very large scale, with billions of keywords, tens of millions of ads, billions of users, millions of advertisers where events such as clicks and actions can be extremely rare. In addition, the field lies at intersection of machine learning, economics, optimization, distributed systems and information science all very advanced and complex fields in their own right. For such a complex problem, conventional machine learning technologies and evaluation methodologies are not be sufficient, and the development of new algorithms and theories is sorely needed.
The goal of this workshop is to overview the state of the art in online advertising, and to discuss future directions and challenges in research and development, from a machine learning point of view. Organizers expect the workshop to help develop a community of researchers who are interested in this area, and yield future collaboration and exchanges.
Possible topics include:
- Dynamic/non-stationary/online learning algorithms for online advertising
- Large scale machine learning for online advertising
- Learning theory for online advertising
- Learning to rank for ads display
- Auction mechanism design for paid search, social network advertising and microblog advertising
- System modeling for ad platform
- Traffic and click through rate prediction
- Bids optimization
- Metrics and evaluation
- Yield optimisation
- Behavioral targeting modeling
- Click fraud detection
- Privacy in advertising
- Crowd sourcing and inference
- Mobile advertising and social advertising
- Public datasets creation for research on online advertising
The above list is not exhaustive, and organizers welcome submissions on highly related topics too.
- Submission deadline: Oct. 23, 2010
- Notification of Acceptance: Nov. 11, 2010
- Camera ready: Nov. 22, 2010
- Workshop Date: Dec. 10, 2010