Third International Workshop on Data Mining and Audience Intelligence for Advertising

Third International Workshop on Data Mining and Audience Intelligence for Advertising (ADKDD'09)
June 28, 2009, Paris, France
Iconjunction with The 15th International Conference on Knowledge Discovery and Data Mining (SIGKDD'09)

Advertising, especially online advertising, is growing rapidly and brings about large volumes of data along with challenging data mining problems. Following on the success of ADKDD 2007 and 2008, ADKDD 2009 is to be held in Paris France, in conjunction with KDD 2009, to provide a high-level international forum for the academic community and the industry to present the state of the art of algorithms and applications of advertising.

Topics

Papers on all aspects of data mining and audience intelligence for advertising are solicited. Areas of interest include, but are not limited to:

• Mining for Ad Relevance and Ranking
• • Ad relevance measurement
  • Ad ranking algorithms
  • Ad text creation and evaluation
• Audience Intelligence & User Modeling
• • Understanding user intent from search, browsing & social network activities
  • Behavioral targeting - modeling online user behaviors for targeted advertisement
  • User segmentation
  • Demographics & location prediction
  • Personalized advertising
• Content Understanding
• • Content-targeted advertising
  • Opinion/sentiment mining
  • Mining social networks and blogs
  • Web scale information extraction for online advertisement
  • Text mining techniques such as named entity extraction, query classification, keyword extraction, and other topics
  • Understanding multimedia content for online advertisement
• Search Engine Marketing, Optimization (SEMs, SEOs)
• Other Topics in Advertising
• • Advertising on new channels such as mobile devices
  • Tracking effectiveness of advertisement campaigns
  • Consumer privacy and data use policy
  • Privacy preserving data mining approaches
  • Fraud and spam detection & prevention in online advertisements

Dates

• May 1, 2009: Electronic submission of full papers
• May 15, 2009: Author notification
• May 22, 2009: Submission of Camera-ready papers
• June 28, 2008: Workshop in Paris, France